Work At Home Business Options

Posts Tagged ‘Online Marketing’

Why Your Next Work at Home Article Needs an Attention Grabbing Title by Denise Willms

One line. One hundred characters. Will your article title survive the cut?

Most article and content writers understand the importance of including keywords in their article titles. They help search engines find your article when people search for those keywords.

But your article title has to do a lot more than get the attention of the search engines.

Your title –that single line of text – has a fraction of a second to convince people to read your article instead of moving onto someone else’s.

Recently, I did a very informal survey in my article marketing forum. I wanted to find out how the members there searched for articles in their favorite directories. Besides using search engines, here are two of the ways people look for articles they need:

1. They scan the list of recently published articles in a directory for a title that catches their attention.

2. They go to a specific article category to find an article title that looks interesting.

Either way, it’s obvious that your article titles matter!

Most article directories will let you use up to 100 characters in your article title. In contrast, many article writers only use three to five words for their titles. That’s usually around only 20 – 25 characters.

I used to be guilty of this myself, until I realized that was one of the reasons no one was reading my articles. I was working hard at producing great content, but my titles weren’t grabbing anyone’s attention. Now I try to come up with long and descriptive titles for all my articles. My articles with the longest, most interesting titles are consistently the ones that get the most views.

So, take advantage of all those 100 characters and convince people your articles are worth reading!

Denise Willms helps entrepreneurs build relationships with their markets by writing articles, press releases and e-books. Visit http://www.WAHM-Articles.com to learn more about writing articles and press releases for your home business. While you’re there, claim your free membership to the Writing Workshop and receive instant access to article marketing information and resources.

Article Source: WAHM Articles

When it comes to writing and creating an effective newsletter that you email out to your customers & clients, you need to keep the sales ads to a minimum.

Don’t draft up a slew of product sales ads and recruiting business opportunity ads and then disguise it (name it a newsletter) and email it out to your customers. If you do, you will lose subscribers really quickly!

A newsletter should contain helpful and educational information about the products you are trying to market. You can included customer/client testimonials, a blurb about your business opportunity, etc in the newsletter but it certainly should not be full of nothing but sales ads.

Think about newsletters like this: If you signed up to get company X’s newsletter and it arrived in your inbox and you opened it up to find NOTHING but 15 sales ads inside it. Would this turn you off? It would me! I want to know why I need a product, how to use a product, features of the product and how this product can fit into my life. Give me a reason to want to purchase it besides that its on sale for a great price.

Newsletters to me are a tool to reach customers and its a valuable tool if done correctly.

So instead of disgusing your sales ads and naming them as newsletters…put some time & effort into your newsletter and educate your customers about the products you are selling.

Do You Need More Bookings? If so, check out this site!