Work At Home Business Options

Posts Tagged ‘Newsletters’

When it comes to running a home based business, you look for as many avenues as possible to market that business to others. One successful marketing tool is to write and publish your own newsletter. This can be published in print and mailed out to customers and clients, or it can be formatted and sent via email.

When it comes to writing the newsletter to promote your home business, you need to write and publish quality content that your readers will want to read. This content should be informative and engaging…along with a call to action sprinkled in.

Including graphics is a good way to go because it will grab the reader’s attention and give them immediate satisfaction of what you are talking about. I recommend publishing it in a normal black text that is easy on the eyes. You don’t want to get too fancy with fonts and colors.

Your newsletter should always contain your business’s contact information in a prominent place. I recommend you place it at the very top and at the very bottom with your important content in the center.

When it comes to the type of content you want to include, here are some great ideas on that.

1. In depth Product or Services Information: Let readers know in great detail about the products you are marketing, how they can use them, how they will benefit from them, how they can fit into their lives along with pricing and purchasing information.

2. Customer Testimonials: A great way to attract new sales is by including customer testimonials in your newsletters. Readers love to know how others are using your products or business services.

3. Company Events: If you participate in or sponsor company events, you will want to include that information if they will be of interest to your readers.

4. Questions and Answers: Ask your readers to submit questions to you and you publish those questions along with your answers.

5. Preview Of The Next Issue: You could include a little preview of what is coming up in your next issue.

When it comes to writing and publishing your newsletter, it is important to publish informative content that others will want to read. You want it to be viewed as a valuable piece of information and not as a spam advertisement that offers no real added value to the reader.

You will want to take your time writing it, formatting it and publishing it so that it comes out looking professional…after all, your goal is to gain readership and to represent your home business in a professional manner.

This article is copyright 2011 By Shelly Hill, All Rights Reserved.

I was recently asked a question by a new Direct Sales Consultant who is just beginning to work her DS business online and this is the question that she asked me.

How often should I be sending out an email newsletter to my online customers & party hosts?

After thinking about her question and using my own past experience, this is the answer that I gave to her.

Jane,

How often you email out a newsletter is really up to you. However, you don’t want to overload your newsletter subscribers by emailing them too often. In other words, emailing them daily or a few times a week is entirely too much and it will come off as spam.

In my personal experience…once every 2 weeks is good. With that being said, you need to make sure your newsletter is filled with informative content and just not sales spam ads. Give customers ideas & tips on how to use the products you sell. Give your customers a reason to purchase these products.

People subscribe to newsletters because they are interested in what you offer but you need to walk a fine line between advertising and offering informative content.

Well…that was my answer. How do you feel?

Shelly

When it comes to writing and creating an effective newsletter that you email out to your customers & clients, you need to keep the sales ads to a minimum.

Don’t draft up a slew of product sales ads and recruiting business opportunity ads and then disguise it (name it a newsletter) and email it out to your customers. If you do, you will lose subscribers really quickly!

A newsletter should contain helpful and educational information about the products you are trying to market. You can included customer/client testimonials, a blurb about your business opportunity, etc in the newsletter but it certainly should not be full of nothing but sales ads.

Think about newsletters like this: If you signed up to get company X’s newsletter and it arrived in your inbox and you opened it up to find NOTHING but 15 sales ads inside it. Would this turn you off? It would me! I want to know why I need a product, how to use a product, features of the product and how this product can fit into my life. Give me a reason to want to purchase it besides that its on sale for a great price.

Newsletters to me are a tool to reach customers and its a valuable tool if done correctly.

So instead of disgusing your sales ads and naming them as newsletters…put some time & effort into your newsletter and educate your customers about the products you are selling.

Shelly