Posts Tagged ‘business sense’

Today I am posting an article that was sent to me & I was asked to share it with my readers. I know that many of my readers work from home but then again…I have a lot of readers who still work outside the home and are trying to transfer to a “work at home” job. Regardless, I found that the article had some great tips in it that both groups could use! Enjoy!

Wardrobe Savings Tips for Working Moms with Style

If your primary occupation over the last few months (or years) required more bedtimes than deadlines, you’re not alone. According to the U.S. Census Bureau, an estimated 5 million women classified themselves as stay-at-home moms in 2010. Yet, that figure is down from just two years earlier as more mothers return to the workforce.

For any mom taking on new 9 to 5 with duties that go beyond diapers and dinner, your wardrobe will likely need a makeover. However, sprucing up your business style doesn’t have to drain your kids’ college funds nor limit your options.

Here are 8 tips to help you update your wardrobe with fashionable work-wear on a budget.

1. Scope Out Consignment Stores
Back when you were expecting, consignment shops were goldmines for inexpensive maternity wear. Lucky for you, they’re also a great resource for professional attire. Sell some of your gently-used maternity wear and stock up on business basics including blazers, slacks and pencil skirts. For tips on navigating consignment racks, check out this article from Woman’s Day.

2. Shop for Shoes Online
Ultimately, footwear is one of the most important parts of a professional wardrobe. Despite the sheer joy of finding that perfect pair of black-patent pumps, shopping with a toddler is often a trying experience. Avoid the department-store drama and shop online at e-retailers like Endless or Piperlime, who offer free shipping both ways. Alternatively, find free shipping codes for Macy’s and other popular retailers from sites like FreeShipping.org to avoid delivery charges.

3. Think SimplicityYou obviously can’t afford a series of tailor-made suits, but you can afford a few simple pieces you can dress up or down, as the situation requires. Button-up blouses are a must and can be found on the cheap at Target, Old Navy and other discount retailers. And don’t forget cardigans – find a few in your most flattering colors to wear all year long.

4. Avoid Trendy
Keeping up the trends is expensive and you’ll often end up with a closet full of unwearable items from last scene. Go for the classics and use accessories to showcase your inner trendsetter — think freshwater pearls, stud earrings and a tangerine handbag. For more inspiration, consult the 12 Jewelry Trends for 2012 from JCK Magazine.

5. Keep it Clean
Cleanliness is next to godliness, or at least next to a good first impression. No matter the quality or cost of your clothes, it’s vital they remain clean and pressed at all times. You can reduce dry cleaning costs by avoiding such items altogether or using the home-laundry packets readily available at your grocery store.

6. Gauge the Office Culture
You’ll feel really uncomfortable in a formal suit if the business owner is sporting jeans and a graphic tee. Many younger entrepreneurs encourage a more relaxed look, so it pays to gauge the office culture before heading into an interview. If the company website doesn’t yield any insight, talk to the hiring manager about the office dress code when you schedule the interview.

7. When in Doubt, LBD
The last thing you want to deal with during a job interview is insecurity over your appearance. If you’re struggling over what to wear, keep it simple with a little black dress. This versatile piece can be paired with a blazer and smart pumps for corporate cultures, or with a bright cardigan and layered necklace for more casual environments.

8. Swap Your Maternity Clothes
If you have friends or family members who recently announced they’re expecting, it’s time to dust off your maternity clothes and consider a swap. Ask the new mom to be if she has any business attire that she would be willing to exchange for your pregnancy wear.

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Andrea Woroch is a consumer and money-saving expert for Kinoli Inc. As a nationally recognized media source, Andrea has been featured among top news outlets such as Good Morning America, NBC’s Today, MSNBC, New York Times, Kiplinger Personal Finance, CNNMoney and many more. She is available for in-studio, satellite or skype interviews and to write guest posts or articles.

Yesterday afternoon I got a very strange phone call from a number I did not recognize but yet…I still decided to take the call. I got on the phone and there was this woman named Amber on the other end who immediately started telling me about her business opportunity, hostess program and candle products.

After listening to this woman for 5 minutes I finally asked her how she got my phone number? She replies back “The Phone Book”. What?

She proceeds to tell me that her team manager challenged the entire team to open up their phone books and to randomly cold-call 20 people that day. Holy Cows! Are you kidding me?

I then explained to Amber that she happened to cold-call someone who is very experienced in Direct Sales and that what she was doing was unprofessional and plain WRONG. Furthermore, I told her that I am on the “Do Not Call List” and that also applies to Direct Sellers that I don’t know just randomly calling me up to sell me their products. Telemarketing is Telemarketing!

I gave Amber some information on a few online websites where she could learn the proper way to market and advertise her business (including my own site). She thanked me for my time and hung up. I am not sure if she will take the information to heart and not do this again or not.

With that said, If you are a team leader…please do NOT instruct your team members to just randomly cold-call people out of a phone book! That type of marketing tactic does not work and could land people into some hot water if they cold-call someone who is on a “Do Not Call List”.

Do You Need More Bookings? If so, check out that site!



When it comes to running a home based business, you look for as many avenues as possible to market that business to others. One successful marketing tool is to write and publish your own newsletter. This can be published in print and mailed out to customers and clients, or it can be formatted and sent via email.

When it comes to writing the newsletter to promote your home business, you need to write and publish quality content that your readers will want to read. This content should be informative and engaging…along with a call to action sprinkled in.

Including graphics is a good way to go because it will grab the reader’s attention and give them immediate satisfaction of what you are talking about. I recommend publishing it in a normal black text that is easy on the eyes. You don’t want to get too fancy with fonts and colors.

Your newsletter should always contain your business’s contact information in a prominent place. I recommend you place it at the very top and at the very bottom with your important content in the center.

When it comes to the type of content you want to include, here are some great ideas on that.

1. In depth Product or Services Information: Let readers know in great detail about the products you are marketing, how they can use them, how they will benefit from them, how they can fit into their lives along with pricing and purchasing information.

2. Customer Testimonials: A great way to attract new sales is by including customer testimonials in your newsletters. Readers love to know how others are using your products or business services.

3. Company Events: If you participate in or sponsor company events, you will want to include that information if they will be of interest to your readers.

4. Questions and Answers: Ask your readers to submit questions to you and you publish those questions along with your answers.

5. Preview Of The Next Issue: You could include a little preview of what is coming up in your next issue.

When it comes to writing and publishing your newsletter, it is important to publish informative content that others will want to read. You want it to be viewed as a valuable piece of information and not as a spam advertisement that offers no real added value to the reader.

You will want to take your time writing it, formatting it and publishing it so that it comes out looking professional…after all, your goal is to gain readership and to represent your home business in a professional manner.

Written By: Shelly Hill ~ This article can not be reprinted unless Shelly’s official Author’s Bio is attached. Please email/contact Shelly to obtain her bio before reprinting this article. Thanks!

10 Things to Look for in a Web Host by Terri Seymour

A web hosting service allows you to make your website accessible to the world wide web. You generally upload your site files via FTP (File Transfer Protocol) to your host and they go “live” and become a part of the internet. There are free web hosting services for personal sites but if you have a business site, you will want to pay for a better hosting service. There are countless hosting services on the web but there are things you need to look for when shopping for a good host. Below are ten things you might want to check before choosing your host.

1. Support System – One of the most important things to look for in a host is a good customer support system. When you are having problems you don’t want to wait days for answers. Test the support system of the host before you purchase. See how friendly, helpful and fast they are. Do they have an email, support forums, phone number? They might even have a live chat option available.

2. Disk Space – You want to make sure the host offers a good amount of disk space but you want to also make sure they do not offer too much just to charge a higher price. An average business site might use about 50 MBs of space but if you offer images, ebooks or other downloadable files, you will probably need much more than that. You will need to consider what you will be offering on your site to determine how much disk space you will need.

3. Bandwidth – Bandwidth is the amount of data transfers that occur on your site. This would include visitors downloading your web pages to their computer, you uploading files to your site and any other data transfers. Again, if you offer downloadable items on your site you will need more bandwidth than the average site. As your site gains in popularity, you will be using more bandwidth. The average business site will probably not have to worry about bandwidth but it is best to check it out thoroughly including what the penalty will be for going over the allotted bandwidth.

4. Programming Services – Websites can be built just using HTML and CSS but most sites would require additional programming languages and database capabilities such as PHP, CGI, MySQL and SSI. Be sure to check to see if your potential host is compatible with these programming languages and services.

5. FTP Access – FTP (File Transfer Protocol) is an easy way to upload files faster and more efficiently then through your control panel. The easiest way to access your ftp is by using your domain as your FTP. Not all hosts have this easier FTP access.

6. User-Friendly Control Panel – Control panels can be very intimidating and frightening. Your potential host should be able to provide a demo of the control panel they provide. Check to see that it is easy to use, navigate and understand.

7. Site Builder – Web creation tools can be a big help for people building new websites or additional sites. Most hosts will provide these website building tools but always check to be sure.

8. Web Statistics Tools – You will surely want your host to have web analytics because you need to know how many visitors you are getting, when you are getting them, to where they are going, how long they are staying and more to produce a successful, efficient website. These tools are invaluable in helping you to find out how to improve your website so it can grow!

9. Email Accounts and Mailing List Feature – A good web host should offer you numerous email accounts. You might also want to check for a mailing list feature to help you build an email marketing mailing list.

10. Uptime – Another very important service a good host should provide is reliable uptime. One thing you do not need is for your site to be down more than it is up. Most sites will claim 99.9% uptime but do some research and find out if it is actually true.

Web hosting services are a dime a dozen online and sifting through them all to find a good one that provides you with everything you need can be a daunting task. See if you can get someone you know and/or trust to recommend a good host. Do a search for web host reviews and read some real experiences of people who have used the host. Find out everything you can before choosing a host because that can be one of the most important choices you make in building your website!

About the Author:

Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com

Article Source: WAHM Articles

A couple of weeks ago I emailed a Direct Sales consultant with one of the beauty companies a particular question that I had about the company’s mascara line and she did promptly respond with the answer to my question.

About 2 weeks after that I started getting spammed by her once a week with her weekly customer email newsletter. Wow…I was shocked! I immediately clicked the unsubscribe link in the newsletter and realized it was disabled and not working! I then emailed her (nicely I might add) and asked her to unsubscribe me from her customer newsletter as I did not sign up for it nor did I tell her to add me to it.

The following week…I got another newsletter in my email box from her! ugh! I then fired off a second request for her to remove me. This entire back and forth process took a month or so before I was finally removed from her list!

When it comes to email marketing, customer newsletters and building your email subscriber’s list it is VERY IMPORTANT to never…ever…add a subscriber to your newsletter subscription list without asking their permission first! Better yet, don’t add anyone at all…have an online sign-up box so folks can sign-up for it themselves if they are interested!

Not only does this unprofessional behavior “irk” off customers and potential customers but it is also WRONG and ILLEGAL. You can not fire off emails and sign up folks to your newsletter just because you want to market your business to them. It is considered to be “SPAM” if that person did not sign up for it or request it.

6 Email Marketing Tips that Build Trust & Increase Sales by Ms. Liz

Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers

Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You

Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time

Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis

Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option

No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More

People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Article Source: WAHM Articles

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