Last week a consultant with one of the gourmet food companies emailed me to ask me for my advice regarding home parties and pets. Her question was “Do I have the right to ask some of my party hosts to lock up their dogs if they are habitual barkers, growlers or dogs I feel that could be vicious?”

I thought this would be a good topic to discuss here on my blog and I am going to share my thoughts with you about this particular topic. (although I know there will be differing opinions out there).

You should ask all hosts during your host coaching sessions if they have pets and how they plan on controlling those pets during the home party. A lot of times when you bring this up during your host coaching sessions a host will freely talk about it with you and you both can come up with a plan that is beneficial to you both before the party date arrives.

With that said…you will find some party hosts that refuse to lock up pets or to secure pets (mainly dogs) in other rooms or the backyard during the home party session so you need to be tactful when discussing this issue with them.

You need to clearly explain to your host that it is important that you and the guests attending the party “feel” safe around the host’s pets and that you want the host and guests to not be distracted during the party from “unfriendly” pets in the home.

In my opinion…you can not demand or order the party host to “lock” up pets (dogs) during the home party show but you can indeed discuss this topic with the party host and the best time to do that is during all of your host coaching sessions.

If you feel that party host’s pets will be a problem for you or the party guests perhaps you should suggest to the host that he or she hold the home party in a different location…which would put everyone at ease regarding having pets loose during the party presentation.

What are your thoughts on this topic?

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A couple of weeks ago I emailed a Direct Sales consultant with one of the beauty companies a particular question that I had about the company’s mascara line and she did promptly respond with the answer to my question.

About 2 weeks after that I started getting spammed by her once a week with her weekly customer email newsletter. Wow…I was shocked! I immediately clicked the unsubscribe link in the newsletter and realized it was disabled and not working! I then emailed her (nicely I might add) and asked her to unsubscribe me from her customer newsletter as I did not sign up for it nor did I tell her to add me to it.

The following week…I got another newsletter in my email box from her! ugh! I then fired off a second request for her to remove me. This entire back and forth process took a month or so before I was finally removed from her list!

When it comes to email marketing, customer newsletters and building your email subscriber’s list it is VERY IMPORTANT to never…ever…add a subscriber to your newsletter subscription list without asking their permission first! Better yet, don’t add anyone at all…have an online sign-up box so folks can sign-up for it themselves if they are interested!

Not only does this unprofessional behavior “irk” off customers and potential customers but it is also WRONG and ILLEGAL. You can not fire off emails and sign up folks to your newsletter just because you want to market your business to them. It is considered to be “SPAM” if that person did not sign up for it or request it.

6 Email Marketing Tips that Build Trust & Increase Sales by Ms. Liz

Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers

Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You

Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time

Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis

Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option

No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More

People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Article Source: WAHM Articles

Home Based, Work At Home, WAHM, Direct Sales, Home Party Business Owners – Get Organized! by Deb Bixler

The New Year is a time when home party business consultants can revamp their office and add some new organizational techniques to their home business business systems. The classic New Year’s resolution is a perfect excuse to add some new systems to your direct selling office management repetoire.

Becoming More Organized in Party Plan Businesses Next Year

The old year is almost over and the new year is right around the corner. Time to think about a New Year?s resolution or two. If you own a home party business, one of the most common resolutions is to become more organized in the new year. Party plan office organization is one of the best things you can do for your business and your stress level!

As a home based business business owner, it is important to think of January as ?Get Organized Month.? WAHM Business owners often get so busy and consumed by the actual operation of their business that organization begins to crumble and things start to get messy. Use the start of 2012 to get your business organized.

Get Your Party Plan Business Organized In New Year

* Create a WAHM business plan. Every business needs one to succeed. Even if you already have a business plan, the start of a new year is the ideal time to revise the old one. A business plan is the outline for your business and should incorporate all aspects of your business.

* Create a filing system for all your papers and documents. If you already have a filing system, the new year marks a great time to clean it out. Your filing should consist of papers that require immediate action, papers that are important but are not of immediate concern, important documents, reference materials, and stuff you should have thrown out a long time ago. Throw that old junk out!

* For all your papers that you need for reference, create an easy to use system. Many business owners spend an inordinate amount of time looking for information or documents. Start the new year by organizing these papers and you?ll save tons of time during the remainder of the year.

* Go through all your papers, documents, and materials one more time. A large percentage of all saved materials are never used again. When people clean out their closets, they apply the rule that if it hasn?t been worn during the past year, it can be eliminated. This rule works for much of your paperwork, though there are obviously some documents you will need as long as you are in business.

When you take the time to clean house you will be more effective in the new year. All businesses are a work in progress and yours should be no exception. A short afternoon of office re-organization will kick your WAHM business off on a good trackfor the new year.

When you incorporate these home party and other home party
business tips into your business you will create a consistent income year round. Learn more direct sales business success systems that work for all companies at: http://www.CreateACashFlowShow.com

Article Source: WAHM Articles

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Are Customers Always Right?

A lot of consultants ask me for my opinion regarding alcoholic beverages being served at home parties and over the years my answer to this question as never changed. Today I thought I would share my opinions about this topic of Alcohol being served at direct sales home parties and open up the topic for discussion here on my blog.

First I want to say that I am aware of several direct sales companies that are “wine” companies and those consultants hold wine tastings in party host’s homes…I have no problem with that as everyone attending the party is aware that alcohol is being served and it will be available.

However, I do take issue with “a lot of alcohol” being served at home parties. Here is an example of a situation that happened to me 5 years ago. When I was selling Tupperware I worked closely with one of my hosts for her upcoming Tupperware party. I knew there would be approximately 20-25 guests plus the host & her sister. I knew she planned on serving her guests 1 glass of wine if they wanted it. I had no problem with that.

When I arrived to do her party most of the guests were there 90 minutes before the party start time and had already been drinking (more than that 1 glass of wine she told me about). Matter of fact…I can honestly state that at least 4 of those guests were totally “tanked” on alcohol before the party even started. You see…she was serving beer, mixed drinks and wine and serving A LOT OF IT!

By the time the party concluded that number of “tanked” guests climbed and I would say at least 9 of these women had “way too much” to drink. These women were not there to shop…they were there totally to party and have a good time. They were not interested in listening to my demonstration, booking parties or ordering items from their hostess, etc. They just wanted to keep on eating and drinking. Several of the “tanked” guests were loud, rude and obnoxious to say the very least.

After the party I collected what orders I could, packed up my stuff and I went home. The following afternoon I called the host to give her a report of her total sales and bookings (which were all poor because guests were partying too much). At that time she informed me that one of her guests who left 2 hours after I did…got into an accident and wrecked her car. She had minor injuries but still a very scary situation. I totally BLAME THIS on the party host as alcohol was not needed at the party and if she was going to serve it should of been kept to 1 glass or 1 beer per person.

I have no issue with alcohol being served but it should be very controlled so that these “parties” don’t get out of control and someone get hurt. Furthermore, guests were more in a partying mood than a buying mood so it greatly hurt her party sales.

During your host coaching sessions it is important that you find out if alcohol is going to be served and if so you need to stress to that party host the importance of keeping it controlled. Guests are coming to listen to your demonstration, to book parties & to place orders from your host’s party so that your hostess benefits from the booking. You should explain to your host that if guests are getting “tanked” it will hurt her bookings & sales and furthermore does that host want to be responsible if a guest leaves the party intoxicated & get into an accident?

Alcohol being served at a direct sales home party should be a topic that is discussed between the host and the consultant and both of you need to be on the same page regarding how you feel about it. I am not anti-alcohol at home parties but I firmly believe if it is being served that each guest has no more than 1 drink and that is the bottom line on this topic.

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A few weeks ago a consultant with one of the direct sales companies emailed me to ask me for my advice concerning a party host that she was currently dealing with. You see…this party host called the consultant a week before her party date and asks her what food and beverages was she bringing to the party because one of her “guests” has a nut allergy and she wanted to make sure that the consultant wasn’t bringing any type of nut products.

While some consultants with cooking and food companies do bring food to parties to share with the guests those who are in NON-FOOD companies should realize that it is not their job to supply the party host with food and beverages for her party. That is the HOSTS job, not the consultants!

This particular consultant who contacted me is with a “candle company” and always makes it clear to her party hosts that if they are serving refreshments to please keep it simple and easy…she told me that she told this party host that twice during her hostess coaching sessions but for some reason one week before the party the host calls her and wants “her” to bring the refreshments. The consultant did tell her (again) that she doesn’t bring refreshments that it is the hosts duty to provide them if she wants them at the party.

Well…this host gets super nasty with her telling her that she can’t “afford” refreshments so the consultant would need to bring them. The consultant then tells her…well…then don’t have any refreshment at the party. The host then comes back to her and tells her “If you can’t bring food and drinks for my guests then perhaps I should cancel the party”.  As you can see…the consultant was totally caught off guard by this party host.

I advised her to “stick to her guns” and tell this party host yet again that if she wants refreshments at her party she would have to provide them! After 2-3 days of this nonsense the party host CANCELS the party.

In my opinion…I think this party host was looking for one of two things.

1. A reason to cancel the party and using the “food” was a reason and the only reason she could find at the time.

(or)

2. She was looking for a FREE dinner for her and her friends.

ugh! Some party hosts can be real sticklers at times. With that said, it is important that when you do your hostess coaching that you always tell the party host what they are responsible for…including any type of refreshments that are being served at the party.

I understand if you are consultant with a food company or kitchen/cooking company as you usually do bring a few goodies to share with the guests at those type of parties but if you are NOT with one of those type of companies…it is clearly your party hosts job to provide any and all refreshments for her guests.

Are you properly filling out your customer’s order form correctly? Are you using the order form to it’s fullest potential?

I see a lot of consultants who just put their name and phone # on the customer’s order form and thats it. Well…I am here today to tell you that you need to do more!

Every order form that you hand out to the guests at home parties, to direct customers or even if you are just stuffing those order forms into catalogs and handing them out should have a lot more information on them than just your name and phone number!

About 10 years ago I started using my customer order forms as an important sales tool. I made sure that EVERY order form had my full name, my office phone number, my cell phone number, my email address and my consultant web site address on them. Why? Well, sometimes customers don’t want to pick up the phone to call you with an order or a question and some of these customers would rather communicate with you via email or they would rather just go to your web site store and order directly thru that.

If you don’t want to “write” all of that information onto your order forms then get a rubber stamp or self-inking stamper made up with all of your contact information on it. You can then use it to stamp your catalogs and to stamp your order forms so that your customers always have ALL of your contact information.

Just a few weeks ago I attended a party for a candle company and that consultant ONLY had her first name and phone # on the order form and on the catalogs. Later that night I went home and thought about adding something else to my order that I handed to her earlier that day. I would of been “more” inclined to add on to my order if I could of sent her a “quickie” email or I could of went to her web site and just drafted up & placed another order.

In my professional opinion you are doing a disservice to yourself & your business if you do not include ALL of your contact information on both catalogs & customer order forms.

They should have the following (if applicapable)

Name:
Home/Office Phone:
Cell Phone:
Email Address:
Web Site Address:

Matter of fact…every flyer, recruiting brochure, catalog, order form, business cards, etc. should all have more than just your name and one phone number for the contact information. You will find that some people don’t want to call you to ask questions or to place orders…some people would rather just email you or go directly to your consultant site to place their orders.

For the past year I have been seeing a slew of advertising online from various direct selling companies and direct sales consultants all “touting” their company or business opportunity as “Recession Proof” and when I see that…it really irks me!!!

My post today is a big OLD VENT on those who run around “touting” their direct sales or network marketing business as “Recession Proof” which is a big old FAT lie!!! Nothing in life…no business large or small, home business, retail store business…whatever…is Recession Proof!!!

It really “irks me off” when I see people and companies throwing around the “Recession Proof” like it’s no big deal and it is!!! People and companies should not be “tricking” people into thinking that the company and/or it’s business plan is recession proof when NO business is 100% recession proof. Goodness people…wake up and quit “touting” that around!

I have seen 30+ year old direct sales companies who were profitting and stable before the recession hit totally fold and go under once we got into the current recession so it doesn’t matter if the company is new, old, big or small…nothing in life is “recession proof” and those who “tout” around that slogan in their advertising should be ashamed of themselves because most of us are not stupid people and we know there are no guarantees in life.

So there you have it…my vent today dealing with folks who “tout” around their “Recession Proof” slogan to try to entice people to join their teams or their companies business program. That is a terrible slogan and should not be used in any form of advertising.

During the holiday season many direct sales consultants will see an increase in their business and one thing you can do during the holiday season to generate even more customer sales is to come up with a Holiday Wish List Program that you share with your customers. How do you do this you might ask? Well, I am going to tell you!

You will need to print up some flyers with all of your business contact information on them along with an order form or area on the flyer so that you customers can make a list of the items they would love to receive as gifts for the holiday season. Have your customer fill it out with the item #, product description, price and have them rank the items in order of preference…like #1 nautical necklace #2 seashell earrings and so forth. In addition on this form have them list the name, address, email address and/or phone number of the person they want you to give the list to. (in most cases it is their significant other).

It is then your job to contact their “SO” and present the list to him/her so that they can do their holiday shopping with you for the items that the customer would like to receive as their holiday gift(s). It is an easy way for their “SO” to do their holiday shopping and get gifts for their “SO” that they want to receive.

An added bonus would be if you went to your local discount store and purchased some dollar gift wrap, cards, ribbons and/or gift bags and offer FREE or LOW-COST gift wrapping service to them. Once the items come in it is your job to deliver them to their “SO” so they have them in time to present to their “SO” come holiday time.

When I was in direct sales I did this each and every holiday season and it always generated additional product sales for me! Give it a try this holiday season and see for yourself!

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