A couple of weeks ago I emailed a Direct Sales consultant with one of the beauty companies a particular question that I had about the company’s mascara line and she did promptly respond with the answer to my question.

About 2 weeks after that I started getting spammed by her once a week with her weekly customer email newsletter. Wow…I was shocked! I immediately clicked the unsubscribe link in the newsletter and realized it was disabled and not working! I then emailed her (nicely I might add) and asked her to unsubscribe me from her customer newsletter as I did not sign up for it nor did I tell her to add me to it.

The following week…I got another newsletter in my email box from her! ugh! I then fired off a second request for her to remove me. This entire back and forth process took a month or so before I was finally removed from her list!

When it comes to email marketing, customer newsletters and building your email subscriber’s list it is VERY IMPORTANT to never…ever…add a subscriber to your newsletter subscription list without asking their permission first! Better yet, don’t add anyone at all…have an online sign-up box so folks can sign-up for it themselves if they are interested!

Not only does this unprofessional behavior “irk” off customers and potential customers but it is also WRONG and ILLEGAL. You can not fire off emails and sign up folks to your newsletter just because you want to market your business to them. It is considered to be “SPAM” if that person did not sign up for it or request it.

A few weeks ago a very nice person emailed me to let me know that a competitor with a blog similar to my own had stolen and published 3 posts that they swiped from my blog and this competitor was not naming me or crediting me as the author of those posts. I was really “floored” that this blog owner was out swiping posts from other blogs instead of writing their own material or using free reprint articles.

Needless to say…my process began on getting the stolen content removed from their blog and here is how I did it.

The first thing that I did was email them an official email requesting that they had 48 hours to either remove the 3 stolen posts or edit them and list me as the author with a link back to my original post & blog. I then filed that request.

I waited 48 hours and fired off a second email to the blog owner stating that I was serious and that it was illegal for them to swipe content from other people’s web sites and/or blogs and they now had only 12 more hours to correct the situation or I would contact some of the advertisers on their blog to let their advertisers know that they practice stealing web content from other sites.

Wow…that finally got this persons attention! Within 3 hours of me firing off that email to them…the 3 posts were removed from the site and they replied back with a simple apology. I replied to that telling them that if they ever did this again to me…I would legally file a complaint and brief with my business attorney and come after them again.

If you find people swiping your original blog posts or web content you do have the LEGAL RIGHT to have that stolen material taken down and you should take the time to follow up and go after anyone who swipes content from you. If need be…report them to their advertisers and if that doesn’t work…get legal services involved!

Has anyone ever stolen your original content? If so, what did you do about it?

6 Email Marketing Tips that Build Trust & Increase Sales by Ms. Liz

Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers

Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You

Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time

Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis

Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option

No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More

People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Article Source: WAHM Articles

Even though this article is geared towards those of you who still work outside the home with an in-office career…I still wanted to post it as it has some awesome tips that you can use now until you transition to a work at home position or telecommuting position. ~ Shelly

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New Year’s Career Resolutions

10 Resolutions to advance your career in 2012

New York – Creating career resolutions are a critical component for your success, and a new year brings new opportunities.  Julie Redfield, talent management expert at PA Consulting Group, offers the following New Year’s career resolutions to take on in 2012 to help advance your career: 

1.    Build my professional network: reconnect with school friends, prior employers and others in my profession. You never know where that next opportunity will come from!
2.    Identify a mentor, at least two levels up from me, and ask them for career advice. (People love being asked for their opinion, and often mentors will open up doors for you)
3.    Clarify my priorities and 2012 objectives with my boss. Ask what a “great” performance would look like for me.
4.    Identify one person in the office that I don’t know, and make an effort to get to know them and learn what their career aspirations are.
5.    Make sure my boss knows my career aspirations.
6.    Dress like I’m the CEO. (You always want to dress for the job you want to have.)
7.    Set a daily list of priorities for myself.
8.    Ask my boss every Monday what’s on his or her worry list, and offer my help.
9.    Give at least one person a genuine compliment every day. Be specific with what I appreciate about that person.
10.    Rather than join in the water cooler conversation about something negative, I’m going to ask people what they are going to do about solving the problem.

Julie Redfield is a talent management expert at PA Consulting Group. She brings crisp clear solutions to complex people issues, combining the human perspective with sound business practices, preparing companies to have the right people ready for the right roles at the right time. She brings a commercial focus to the HR function by having it motivate and engage employees, focus on business outcomes and drive bottom line growth.

About PA Consulting Group

PA Consulting Group is a leading management and IT consulting and technology firm. Independent and employee-owned, PA Consulting operates globally in more than 30 countries and transforms the performance of major organizations in both private and public sectors. From initial idea generation and strategy development through to detailed implementation, PA Consulting delivers significant and tangible results. PA Consulting has outstanding technology development capability; a unique breadth of skills from strategy to performance improvement, HR to IT; and strong expertise in communications, defense, energy, financial services, government and public services, healthcare and manufacturing.  For more information about PA Consulting Group, please visit www.paconsulting.com.

Are Customers Always Right?

10 Vital Elements of Your Web Stats by Terri Seymour

Your web stats are an important collection of information regarding your site’s visitors, referrals, and other essential information. This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site and how to tweak your site for success!

Below are ten vital elements of your web stats and why you should study them.

1. Unique Visitors – This component will tell you exactly how many people have come to your website. No matter how many pages this visitor clicks to, he is counted as one visitor. You need to utilize this statistic to see if your traffic is improving over time or getting worse. This will help you determine if you need to enhance your search engine rankings and other methods of getting traffic.

2. Location of Visitors – Knowing where your visitors are coming from is important because you can research how to reach a wider worldwide target market. You can see where the largest percentage of people are coming from and work on expanding your global visitor base.

3. Search Phrases – Your web stats will let you know exactly what search phrases/keywords people are using to get to your site. Studying this critical component can help you fine tune and improve your keywords and site content for better placement in the search engines.

4. Referrals – Referrals are websites or pages from which your visitors have found you. Study them to find out where your traffic originated and exactly how they found you. You can find out who is linking to you and which of your articles are bringing you more traffic. You can then submit these popular articles to more sites.

5. Pages – This item will help you determine which of your site’s pages are the most popular and which ones are not visited much. Analyze this info to see why some pages are so well travelled and some are not being used much at all.

6. Entry and Exit Pages – Analyze this information to find out where people are entering your site and from which page they leave the most. This can help you stress your sales pitch more on certain pages and learn how to keep visitors from leaving other pages. Put special offers on popular landing pages. Spice up or add more interest to pages from which people are leaving. Study those pages to see what could be making them leave as opposed to exploring additional pages.

7. Time of Day – Your web stats will tell you the time of day when each visitor came to your site and visited individual pages. This can help you schedule chats and/or webinars and can help you determine when to publish new content and/or special offers and sales.

8. Days of the Week – This information will help you in much the same way time of day stats help you. Study the stats to find out when to offer specials, teleclasses, chats, contests etc.

9. Length of Visits – This critical information can help you find out if people are lingering on your site and taking the time to read the content or if they are clicking a page and leaving almost immediately. Studying this information can help you find where to improve your pages and find ways to get your visitors to stay longer.

10. Error Reports – Find out if people are having trouble accessing any of your pages and getting error codes. With this info, you can correct these errors promptly so people will not leave your site.

Web stats can look overwhelming and seem a daunting task but it is vital that you learn what all the statistics mean and how to interpret the information they give you. Look at the statistics as a whole to find out the trends but also study the individual stats to see how you can refine your site and your marketing campaigns to bring you more traffic and longer visits to your site, thus increasing the chance for more sales conversions.

About the Author:
Terri Seymour has over twelve years of online experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebooks and more. Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com

Article Source: WAHM Articles

For the past year I have been seeing a slew of advertising online from various direct selling companies and direct sales consultants all “touting” their company or business opportunity as “Recession Proof” and when I see that…it really irks me!!!

My post today is a big OLD VENT on those who run around “touting” their direct sales or network marketing business as “Recession Proof” which is a big old FAT lie!!! Nothing in life…no business large or small, home business, retail store business…whatever…is Recession Proof!!!

It really “irks me off” when I see people and companies throwing around the “Recession Proof” like it’s no big deal and it is!!! People and companies should not be “tricking” people into thinking that the company and/or it’s business plan is recession proof when NO business is 100% recession proof. Goodness people…wake up and quit “touting” that around!

I have seen 30+ year old direct sales companies who were profitting and stable before the recession hit totally fold and go under once we got into the current recession so it doesn’t matter if the company is new, old, big or small…nothing in life is “recession proof” and those who “tout” around that slogan in their advertising should be ashamed of themselves because most of us are not stupid people and we know there are no guarantees in life.

So there you have it…my vent today dealing with folks who “tout” around their “Recession Proof” slogan to try to entice people to join their teams or their companies business program. That is a terrible slogan and should not be used in any form of advertising.

Work Life Balance: Help for Busy Moms by Aurelia M. Williams

As a mom you probably go through times in your life when you think you can’t possibly manage work and taking proper care of your family. In fact, there are probably times when you feel you’re not doing a good job at one or the other or maybe even both. Don’t despair! There is help for you whether you work from home or outside of the home, your family is large or small or you have other commitments like volunteer work.

Time Management – Knowing where and how you spend your time is key to balancing your life. Start by keeping a calendar of all your activities. You can do this online, on a paper calendar or in a journal. Track everything from showering, exercise, meal preparation, driving time, and so on. You will probably see areas where you can cut some time out by doing certain activities while you’re waiting in line at the grocery store or riding in the car. There are lots of useful ways to spend idle time and you can figure those out as you fill out your calendar or journal.

Set Priorities – As women we often have a hard time saying “no” because it is in our nature to help others and want to be useful. However, you must know when to say “no” to those activities that don’t help you reach your family, personal or business goals. And even if the activity does in some way help you reach your goals, you will need to prioritize the activity according to its value or importance.

Don’t be Afraid to ask for Help – Another trap women tend to fall into is the “I can do it all” syndrome. For some reason society has taught women that they have to be “Super Mom” otherwise you’ll be seen as lazy or a bad mother. That is a lie! When you are feeling overwhelmed by work, family and kids, have a friend, relative or neighbor give you a hand by helping you clean your house, or taking the kids away for a couple of hours while you get some work done. Whatever the situation may be, don’t hesitate to ask for help.

These are just a few of the suggestions you’ll find in my report, Real Life Guidance to Balancing Work and Family. The “Real Life Guidance to Balancing Work and Family” report shows you how you can find a balance between work and family, without letting any of those balls you are juggling fall on the floor. This report gives you real life solutions, and the best part is that you can get started right now.

Not only are there tips for everyday life, but inside The “Real Life Guidance to Balancing Work and Family” contains valuable insight for work at home moms and moms who work outside of the home.

In addition, I also show you how to get started and then keep the momentum! So don’t wait another second. Stop doing the juggling act and get your life in balance now with the Real Life Guidance to Balancing Work and Family report.

Looking for tips to get your life in balance now. Get ‘em right now… 24/7! Real Life Guidancetoolkits are available for easy and instant download to your computer.

Article Source: WAHM Articles

The idea of escaping the rat race is liberating.  No more meaningless meetings where you pretend to care about things that you actually don?t care about at all.  No more hectic commutes and rushed mornings.  No more boss!  No more cubicle.  It all sounds so great, doesn?t it???  Of course it does!  The idea of working from home and being your own boss is delightful.  The reality, however, is a bit different.

The Problem is You Are Not Normal
The majority of American workforce go to their jobs each day, they clock in and clock out, and their plan is to work until the age of 60ish, and then retire.  If you are reading this article, that is not you!  In fact, if you are reading an article like this, then you, by nature, are most likely entrepreneurial, driven, and a risk taker.  Let?s face it?you would not be considering working from home unless you believed that you could succeed.  This is dangerous.  Let me explain.

At first the grandiose vision of controlling your own fate by starting up your own business and working from home is great.  But once you actually take the leap and begin working from home, you will quickly realize that you are, in fact, in control of your own fate!!  For better or worse!  Here is the deal?if you work from home, you are the only worker.  That means when you work things get done, and when you do not, things do not get done.  Now, it is very possible to build an automated business that produces income for you when you are not working, but that will not happen overnight.  That will take time.  Therefore, especially in the early days, the amount of time you work will often correlate highly with how much revenue your business can produce.  This leads to the primary conflict I want to introduce in this article?the work/life balance.

As I said, when you first venture out into the great land of entrepreneurship and self-employment, the grandeur of future success is energizing.  However, the reality is that working from home will require dedication, hard-work and self-discipline.  You will quickly realize that the more you work, the more work you get done, and if you are considering this path, then you are most likely driven and ambitious, and this is a deadly combination.  If there is always work to be done, and you are extremely driven and ambitious, then there is the very real possibility that you will never stop working.

Set Clear Boundaries
Therefore, the purpose of this article is to make you aware of this very real scenario and encourage you to plan ahead.  Now, you can sit down and plan a rigid schedule for when and how often you will work each day and each week.  And strive to not break this schedule.  One of the biggest killers of many new entrepreneurs is sheer exhaustion.  Never underestimate the importance of rest and relaxation.  If you work from home, it is easy to never stop working.  But the reality is that you are not impervious.  It will catch up with you. 

Therefore, plan scheduled breaks throughout the day, and try to work very limited hours or not at all on nights and weekends.  By recognizing this ahead of time, and planning accordingly, you will be equipped and ready to manage this challenge when the time comes.

Jason Hoerr is an entrepreneur, writer for SmallBusinessLoansDirect.com, and trader based in Charlotte, NC.

When it comes to having a home business it is very important that you don’t over-charge your customers when it comes to shipping and handling fees as it will drive those potential customers to do business with retail stores instead of you!

What do I mean? Well, I contacted a rep with one of the cosmetic companies as I wanted to order a mascara and I asked her what my total would be if I ordered the mascara through her. (after all, I like to support work at home moms/dads).

This rep emails me back and tells me that it will be $9.50 for my mascara and $8.25 for shipping & handling. Are you kidding me? I will not pay $8.25 to have a light-weight mascara shipped to me and I am sure that most customers will not pay an outrageous shipping & handling fee like that on a light-weight item.

A few days later I emailed a crafter online to inquire about ordering a personalized toddler-sized pillowcase that she was selling for $10.00 and asked her what the shipping charge would be. This person emails me back stating that it would cost $8.68 to mail it to me. What? We are talking about a light-weight toddler-size pillowcase that is 1/2 the size of a standard pillowcase!

My point is this…if you are a home business owner…whether it be a crafter, Direct Sales Rep, whatever…you have got to bring the shipping & handling fees down as customers are savvy shoppers in this economy and they won’t pay ridiculous prices for shipping & handling, especially when the items are small (like jewelry) or light-weight. I understand shipping rates are up…but surely it doesn’t cost $8.25 to mail a mascara 2 states away or a toddler-sized pillowcase within the same state as the seller. By over charging customers on shipping & handling you are LOSING business which means you are NOT making as much money!

Keep your shipping & handling in-check so that you are not losing sales to offline retail establishments. Customers will indeed go elsewhere to purchase the items they want & need if they feel you are being ridiculous with your shipping & handling fees.