Work At Home Business Options

Archive for the ‘Business Advertising | Business Marketing’ Category

A couple of weeks ago I emailed a Direct Sales consultant with one of the beauty companies a particular question that I had about the company’s mascara line and she did promptly respond with the answer to my question.

About 2 weeks after that I started getting spammed by her once a week with her weekly customer email newsletter. Wow…I was shocked! I immediately clicked the unsubscribe link in the newsletter and realized it was disabled and not working! I then emailed her (nicely I might add) and asked her to unsubscribe me from her customer newsletter as I did not sign up for it nor did I tell her to add me to it.

The following week…I got another newsletter in my email box from her! ugh! I then fired off a second request for her to remove me. This entire back and forth process took a month or so before I was finally removed from her list!

When it comes to email marketing, customer newsletters and building your email subscriber’s list it is VERY IMPORTANT to never…ever…add a subscriber to your newsletter subscription list without asking their permission first! Better yet, don’t add anyone at all…have an online sign-up box so folks can sign-up for it themselves if they are interested!

Not only does this unprofessional behavior “irk” off customers and potential customers but it is also WRONG and ILLEGAL. You can not fire off emails and sign up folks to your newsletter just because you want to market your business to them. It is considered to be “SPAM” if that person did not sign up for it or request it.

6 Email Marketing Tips that Build Trust & Increase Sales by Ms. Liz

Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers

Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You

Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time

Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis

Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option

No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More

People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Article Source: WAHM Articles

For the past year I have been seeing a slew of advertising online from various direct selling companies and direct sales consultants all “touting” their company or business opportunity as “Recession Proof” and when I see that…it really irks me!!!

My post today is a big OLD VENT on those who run around “touting” their direct sales or network marketing business as “Recession Proof” which is a big old FAT lie!!! Nothing in life…no business large or small, home business, retail store business…whatever…is Recession Proof!!!

It really “irks me off” when I see people and companies throwing around the “Recession Proof” like it’s no big deal and it is!!! People and companies should not be “tricking” people into thinking that the company and/or it’s business plan is recession proof when NO business is 100% recession proof. Goodness people…wake up and quit “touting” that around!

I have seen 30+ year old direct sales companies who were profitting and stable before the recession hit totally fold and go under once we got into the current recession so it doesn’t matter if the company is new, old, big or small…nothing in life is “recession proof” and those who “tout” around that slogan in their advertising should be ashamed of themselves because most of us are not stupid people and we know there are no guarantees in life.

So there you have it…my vent today dealing with folks who “tout” around their “Recession Proof” slogan to try to entice people to join their teams or their companies business program. That is a terrible slogan and should not be used in any form of advertising.

Human beings look at the world and see a complex network of interconnected individuals, each with their own autonomy and free will. This perception is a far cry from what credit card companies see. Instead, they view individuals as big bundles of data from which they can profit.

The Wall Street Journal recently reported both MasterCard and VISA are working on plans targeting online ads to consumers based on previous credit card purchases. The idea is you pick up a bag of dog food from the store and charge it to your credit card. When you get home and go online, you start seeing ads for corresponding products and services, like dog toys and dog grooming.

Despite the massive amount of personal data we transmit every day, there are still ways to protect yourself from targeted online ads. Try a few of these tips to avoid the watchful eye of Big Brother.

1. Don’t Over-share
Countless websites and stores ask us to provide phone numbers, email addresses and ZIP codes to help them build a marketing profile. Don’t bother sharing your details unless they’re essential to your purchase. If the guilt of creating fake information keeps you tossing and turning at night, GuerrillaMail.com provides temporary email addresses that last for just 60 minutes.

2. Cut Down on Cookies
“Cookie” is an important keyword here. These small files are stored on your computer every time you visit a website. They’re the reason you don’t have to log in to Facebook 10 times a day and why you see ads for a pair of shoes viewed yesterday when you’re checking your email today. Luckily, the Network Advertising Initiative can help you opt-out of advertising cookies. With just a few simple steps, you’re able to block major marketers from access to your browsing habits.

3. Privatize Your Purchases
Don’t forget about the main culprits in this personal information panic. All told, VISA and MasterCard process nearly 70 billion transactions each year. All the while, they’re collecting and analyzing this massive amount of data. Avoid having your information inspected by opting-out of their analytics programs. MasterCard makes it especially easy; all you have to do is follow this link and opt out of programs in which you don’t want to participate. VISA makes it more complicated, but look here for details.

4. Beef Up Your Browser
In response to growing discontent over privacy issues, popular Web browsers like Internet Explorer and Firefox are making it easier to protect personal information. Their latest versions include a private browsing option you can enable to keep your online habits confidential. The browser then won’t store such information as cookies, passwords and files you download.

5. Leave No Paper Trail
Paperless statements are good for the environment and also good for your security. Not only does online banking eliminate the amount of personal information you dump in the trash, it also lets you track each purchase instantly. It’s a smart security strategy to check your online bank accounts often. This way, you can ensure suspicious items don’t slip through the cracks.

6. Get Off the Grid
Credit has practically become our official currency. If you’re tired of stressing about credit card security, go old-fashioned. While cash doesn’t work online, it doesn’t require you share any personal details, either. Gift cards are another good way to avoid using credit. Buying gift cards at less than face value from sites like GiftCardGranny provides instant savings, plus you can use them both in-store and online. Even better, gift cards aren’t attached to any of your personal info.

7. Avoid Auto-Fill
Keeping your credit card number, billing address and shipping address on file at Amazon is handy, but it also makes you more vulnerable. Something simple like forgetting to log out at the library can place your personal details in the wrong hands. Though it’s tedious and takes extra time, enter your information anew with each order.

8. Ensure You’re Secure
It’s surprisingly easy to confirm an online merchant has secure checkout. Always look for “https” in the Web address, instead of just “http.” That extra “s” shows your connection is encrypted and unauthorized users will have to go to greater measures to get your information. You can learn more about site-specific security by clicking the appropriate box near the address bar in your browser.

###

Andrea Woroch is a nationally recognized consumer and money-saving expert, having been featured among such top news outlets as Good Morning America, NBC’s Today, MSNBC, New York Times, Kiplinger Personal Finance, CNNMoney and many more. She is available for in-studio, satellite or skype interviews and to write guest posts or articles.

Demographers have likened Baby Boomers to a “pig moving through a python,” accounting for one-third of America’s population. More than 78-million strong, the post-World War II generation has long been one of the most profitable consumer demographics, a trend that isn’t likely to slow as retirement nears.

They’re a generation that never gives in, whether to a shrinking job market, boomerang kids or physical infirmities. Despite being faced with plummeting home values and net worth, retailers still hear their roar, as Boomers demand special treatment.

It’s a demand well worth attention. The generation born between 1946 and 1964 presents a $43 billion opportunity for retailers, according to an Information Resources, Inc. report. They also, however, present new challenges. Here’s a look at 10 ways businesses are catering to aging Baby Boomers.

1. Reading the Fine Print
Product packaging hasn’t just gotten harder to open; it’s also harder to read, with instructions and ingredient lists that look like mere ant tracks. According to AARP, CVS is dealing with this problem by attaching magnifying lenses to shelving units. The pharmacy chain also has increased natural-light wattage by uncovering windows.

Target, in turn, heard concerns about prescription labeling and increased type fonts to help customers avoid mistakes.

2. Garden Center Redesigns
Baby Boomers are big on gardening, but aren’t too crazy about gravel-covered paths and narrow greenhouse aisles. According to Garden Center Magazine, the industry is moving towards friendlier access, including hard walking surfaces, wider aisles, tables that make picking up plants easier and white signs printed with black ink for clearer reading.

3. Accessible Online Shopping
The American Life Project found 69 percent of older Boomers (ages 56 to 64) buy online, more than any other generation. Merchants are catering to this by increasing website fonts so consumers with poor vision can more easily navigate online stores. Updated text-to-speech technology helps those with more serious sight problems by reading Web pages aloud.

Online shopping became more popular with aging Boomers when Amazon started the free shipping revolution in 2002. The trend has proven a boon to shoppers who find it difficult to navigate between stores. Free shipping codes bring prices as low, if not lower, than those for brick-and-mortar retailers. Examples include Boomer favorites like Coldwater Creek and Lands’ End, clothing giants who offer free shipping on some, or all, orders.

4. More Online Reviews
According to a 2010 study by the Pew Center, older Boomers tend to research purchases more thoroughly, with 40 percent saying they rate products online before buying.

User reviews are an electronic replacement for this word-of-mouth generation, so e-retailers are catering to their preferences by providing opportunities for customer testimonials and highlighting positive reviews on home pages.

Technology retailer Newegg.com particularly caters to this audience according to Vice President of Marketing Bernard Luthi in an interview with Internet Retailer. “Older consumers called (customer support) more often than other age groups in advance of a purchase. They’d say: ‘I want to understand more about the organization. Let me know who you are and what your return policy is.’ They’re still not as comfortable as a person in his mid-20s about shopping on the Web, but they are a smarter shopper. They ask for a lot more information up front.”

5. Hard Landings
To make sitting and rising more graceful, high-end hotels are switching from soft, deep seating to higher and firmer chairs and couches. These same institutions, along with some banks, are replacing heavy, difficult-to-open doors with automatic ones.

6. Re-shelving
Stretching for the last-remaining box of bran and dipping down for a bulk bag are hard on the back and knees. According to the AARP magazine, both Walgreens and CVS have lowered shelving and reorganized items for easier access.

7. Urbanization of Rural Areas
As children flee the nest, more parents are migrating into rural areas. A 2009 study by the Department of Agriculture, however, indicated these Boomers will still want urban amenities, “such as proximity to health care…and walkable, active communities.” Because many will prefer and eventually have to stop driving, they’ll likely seek more condensed shopping formats that are closer to home.

As a result, areas like Colorado’s Northern Front Range created land plans requiring developers include shopping and gas services within walking distance of each development. Retirement communities were also subject to the same regulations.

Walkability has become such an important factor that Zillow, an online real estate database, now rates the walkability of properties to retail and transit infrastructure.

8. Home-alone Servings
Household size in the 50-plus age range is shrinking, according to American Realty Advisors, leading manufacturers to reduce their package portions. Single-size and two-person servings are more readily available in drugstores and supermarkets. This is a move away from the super-sizing of the 1990s and should benefit stores that cater to this audience, including Trader Joe’s and Whole Foods, as opposed to Costco or Sam’s Club.

9. Non-agist Marketing
Baby Boomers work full-time, travel, care for parents and are far more active than the preceding generation. According to Nielsen, they’re turned off by advertising that markets to age and decrepitude, so marketers are creating ads with an appeal for all ages. Talbot’s, for example, traditionally sells clothing for older women, but their present marketing has a more youthful look and message.

10. Brain Games
The generation that made physical fitness a must is now pumping-up brain tissue to stave off the mental ills of aging. An entire industry has grown around this desire for mental calisthenics, sweeping major merchants like Target and Walmart into its wake.

While there’s no end of controversy as to whether puzzles and brain games help slow down memory loss, Boomers are willing to give it a try. Much of this industry is related to board games, thought to slow the onset of dementia and Alzheimer’s disease.

“Brain-fitness products generated $265 million in 2009, up from $225 million in 2008 and $100 million in 2005,” said SharpBrains, a San Francisco-based market research firm, in an AARP interview. “Consumers account for about one-third of brain fitness industry sales, or $95 million in 2009. By 2015, the brain fitness market is projected to reach $1 billion.”

###

Kate Forgach is a Baby Boomer consumer specialist for Kinoli Inc. She has written about senior issues for 11 years as a Cooperative Extension specialist and for a wide variety of newspapers and magazines. She has been featured in USA Today, Detroit News, New Orleans Times-Picayune, New Yorker magazine, “ABC World News,” NBC’s “TODAY” show and many other media outlets.

Marketing Strategies for the Holiday Season by Terri Seymour

If you have been in business long you know that the bulk of your sales will come from the months leading up to and going through the holiday season. The time to start your marketing for this season is July or even earlier!

Online sales are expected to reach 12 billion dollars this year so be sure you get a piece of that huge pie! This is a 1.5 to 2 times increase over 1999 as more people adjust to online shopping.

Here are some ideas that could help you get a slice of that holiday shopping pie:

1. You could offer a free holiday gift with every order over $25 or any set amount.

2. Offer free or discounted shipping with every order.

3. Send Christmas cards to your mailing list offering them a special discount or deal.

4. Offer a gift wrapping service for your customers. Make their shopping as easy and hassle free as possible.

5. If you do home parties, have a Christmas shopping party to split the shipping costs and/or wrapping costs. Have a holiday themed party with gift certificates and free samples.

6. Start a gift referral club with other businesses. If a customer is looking for something you do not offer, give them a place they can get it and other businesses will do the same for you.

7. Have a holiday themed contest on your site to draw in more customers.

8. Work with charity. Offer so many dollars off for everyone who brings in a old toy for kids’ charity. For online shoppers have a donation button. This will attract customers as well as provide good publicity for your company.

9. Give a free holiday tips report out with every purchase. Provide tips on saving money, holiday decorating, etc.

10. Make sure everything on your site is working and up to date. Build a special holiday section for your holiday customers.

11. Have a gift ideas section for your shoppers who have trouble picking out gifts. Be sure and have gift certificates or cards available as well.

12. Mail out gift idea cards to your customers/mailing list.

13. Send out coupons with a chance at a free gift with every coupon returned.

14. Do not forget customer service. Provide a little extra for your customers so they come back for more.

15. Become the company with the most Christmas spirit. Donate a portion of all sales to a popular children’s charity.

16. Provide a quality product at a good price along with good customer service and your customers are bound to remain loyal to your company.

Take these ideas and add to them. Once you start trying new ideas you will be able to think of more and more. Don’t be afraid to try new and creative ideas. Test the results and keep track of what works and what doesn’t. What might not work in spring might be very effective during the holiday season.

The holiday marketing season is a chance for you to expand your business and gain more customers, but you must give them a reason to come to you and then to come back to you!
Terri Seymour has several years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks, wholesale gift business opp, free affiliate programs & a free ezine with bonus report: 77 Ways to Get Traffic! mailto:subscribe@seymourproducts.com .

Article Source: WAHM Articles