Archive for December, 2011
Are Customers Always Right?
• Distinguish your top customers – Identify ways the top 20 percent of your customers differ from other customers and what characteristics they have in common. Realize that your top customers are highly profitable.• Target your top customers – Gratify your top customers with a top market strategy. Discontinue marketing to the bottom 80 percent of your customers by automating all interactions with that group.• Promote to top prospects – Focus resources on converting similar prospects into top customers. When you replace your less profitable customers with these new customers, you can expect your total profit from customers to quadruple.
About Betsy Kruger
I would like to wish all of my blog readers a Happy Holiday and/or Merry Christmas and I hope you all enjoy this special time of year with your family and your friends. ‘Tis the season that we all remember what is important in our lives and to always live our lives filled with love, joy and happiness.
I hope you all have a great holiday and thank you for reading the Work at Home Business Options Blog. See ya in the year 2012!
Many women these days are looking to work from home and many of those women are looking to start their own home business. Today I thought I would show you all a list of *HOT* home business ideas for women looking to start some type of Arts and Crafts home business.
If you are considering starting this type of business you need to make sure it is something you generally are intested in, passionate about and have some type of talent with.
Jewelry Making
Quilt Making
Handmade Accessories (scarves, handbags, key fobs, footwear, etc.)
Needle Stitching Arts (cross stitching, embroidery, needle felting, etc.)
Art (wall paintings, portraits, decorative home accessories, etc.)
Soapmaking (bath and body products)
Natural Skin Care Products
Candlemaking
Floral Designs and Arrangments
Pottery and Ceramics
Hand Painted Glassware and Accessories
Children’s Clothing (for those who can sew)
Adult’s Clothing (for those who can sew)
Handmade Pet Accessories
Woodworking
Metal Work
Party Favors and Party Accessories (hand crafted ones)
Rug Making
Clothing Alterations and Repairs
Pattern Designer (create & design craft and sewing patterns)
Scrapbooking
Basically…anything in the Arts and Crafts field can easily be turned into a home business. If you don’t want to shell out a lot of money getting started then I would suggest setting up shop over on Etsy.com where you don’t have to invest in website hosting, domain names, website designer, etc. You pay a fee to sell your handmade goods on Etsy and the handle the transaction. (go on over and check it out!)
Do you have any other ideas related to THIS topic that you would like to share with my readers? If so, leave your ideas in the comment form below.
A lot of consultants ask me for my opinion regarding alcoholic beverages being served at home parties and over the years my answer to this question as never changed. Today I thought I would share my opinions about this topic of Alcohol being served at direct sales home parties and open up the topic for discussion here on my blog.
First I want to say that I am aware of several direct sales companies that are “wine” companies and those consultants hold wine tastings in party host’s homes…I have no problem with that as everyone attending the party is aware that alcohol is being served and it will be available.
However, I do take issue with “a lot of alcohol” being served at home parties. Here is an example of a situation that happened to me 5 years ago. When I was selling Tupperware I worked closely with one of my hosts for her upcoming Tupperware party. I knew there would be approximately 20-25 guests plus the host & her sister. I knew she planned on serving her guests 1 glass of wine if they wanted it. I had no problem with that.
When I arrived to do her party most of the guests were there 90 minutes before the party start time and had already been drinking (more than that 1 glass of wine she told me about). Matter of fact…I can honestly state that at least 4 of those guests were totally “tanked” on alcohol before the party even started. You see…she was serving beer, mixed drinks and wine and serving A LOT OF IT!
By the time the party concluded that number of “tanked” guests climbed and I would say at least 9 of these women had “way too much” to drink. These women were not there to shop…they were there totally to party and have a good time. They were not interested in listening to my demonstration, booking parties or ordering items from their hostess, etc. They just wanted to keep on eating and drinking. Several of the “tanked” guests were loud, rude and obnoxious to say the very least.
After the party I collected what orders I could, packed up my stuff and I went home. The following afternoon I called the host to give her a report of her total sales and bookings (which were all poor because guests were partying too much). At that time she informed me that one of her guests who left 2 hours after I did…got into an accident and wrecked her car. She had minor injuries but still a very scary situation. I totally BLAME THIS on the party host as alcohol was not needed at the party and if she was going to serve it should of been kept to 1 glass or 1 beer per person.
I have no issue with alcohol being served but it should be very controlled so that these “parties” don’t get out of control and someone get hurt. Furthermore, guests were more in a partying mood than a buying mood so it greatly hurt her party sales.
During your host coaching sessions it is important that you find out if alcohol is going to be served and if so you need to stress to that party host the importance of keeping it controlled. Guests are coming to listen to your demonstration, to book parties & to place orders from your host’s party so that your hostess benefits from the booking. You should explain to your host that if guests are getting “tanked” it will hurt her bookings & sales and furthermore does that host want to be responsible if a guest leaves the party intoxicated & get into an accident?
Alcohol being served at a direct sales home party should be a topic that is discussed between the host and the consultant and both of you need to be on the same page regarding how you feel about it. I am not anti-alcohol at home parties but I firmly believe if it is being served that each guest has no more than 1 drink and that is the bottom line on this topic.
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A few weeks ago a consultant with one of the direct sales companies emailed me to ask me for my advice concerning a party host that she was currently dealing with. You see…this party host called the consultant a week before her party date and asks her what food and beverages was she bringing to the party because one of her “guests” has a nut allergy and she wanted to make sure that the consultant wasn’t bringing any type of nut products.
While some consultants with cooking and food companies do bring food to parties to share with the guests those who are in NON-FOOD companies should realize that it is not their job to supply the party host with food and beverages for her party. That is the HOSTS job, not the consultants!
This particular consultant who contacted me is with a “candle company” and always makes it clear to her party hosts that if they are serving refreshments to please keep it simple and easy…she told me that she told this party host that twice during her hostess coaching sessions but for some reason one week before the party the host calls her and wants “her” to bring the refreshments. The consultant did tell her (again) that she doesn’t bring refreshments that it is the hosts duty to provide them if she wants them at the party.
Well…this host gets super nasty with her telling her that she can’t “afford” refreshments so the consultant would need to bring them. The consultant then tells her…well…then don’t have any refreshment at the party. The host then comes back to her and tells her “If you can’t bring food and drinks for my guests then perhaps I should cancel the party”. As you can see…the consultant was totally caught off guard by this party host.
I advised her to “stick to her guns” and tell this party host yet again that if she wants refreshments at her party she would have to provide them! After 2-3 days of this nonsense the party host CANCELS the party.
In my opinion…I think this party host was looking for one of two things.
1. A reason to cancel the party and using the “food” was a reason and the only reason she could find at the time.
(or)
2. She was looking for a FREE dinner for her and her friends.
ugh! Some party hosts can be real sticklers at times. With that said, it is important that when you do your hostess coaching that you always tell the party host what they are responsible for…including any type of refreshments that are being served at the party.
I understand if you are consultant with a food company or kitchen/cooking company as you usually do bring a few goodies to share with the guests at those type of parties but if you are NOT with one of those type of companies…it is clearly your party hosts job to provide any and all refreshments for her guests.
Are you properly filling out your customer’s order form correctly? Are you using the order form to it’s fullest potential?
I see a lot of consultants who just put their name and phone # on the customer’s order form and thats it. Well…I am here today to tell you that you need to do more!
Every order form that you hand out to the guests at home parties, to direct customers or even if you are just stuffing those order forms into catalogs and handing them out should have a lot more information on them than just your name and phone number!
About 10 years ago I started using my customer order forms as an important sales tool. I made sure that EVERY order form had my full name, my office phone number, my cell phone number, my email address and my consultant web site address on them. Why? Well, sometimes customers don’t want to pick up the phone to call you with an order or a question and some of these customers would rather communicate with you via email or they would rather just go to your web site store and order directly thru that.
If you don’t want to “write” all of that information onto your order forms then get a rubber stamp or self-inking stamper made up with all of your contact information on it. You can then use it to stamp your catalogs and to stamp your order forms so that your customers always have ALL of your contact information.
Just a few weeks ago I attended a party for a candle company and that consultant ONLY had her first name and phone # on the order form and on the catalogs. Later that night I went home and thought about adding something else to my order that I handed to her earlier that day. I would of been “more” inclined to add on to my order if I could of sent her a “quickie” email or I could of went to her web site and just drafted up & placed another order.
In my professional opinion you are doing a disservice to yourself & your business if you do not include ALL of your contact information on both catalogs & customer order forms.
They should have the following (if applicapable)
Name:
Home/Office Phone:
Cell Phone:
Email Address:
Web Site Address:
Matter of fact…every flyer, recruiting brochure, catalog, order form, business cards, etc. should all have more than just your name and one phone number for the contact information. You will find that some people don’t want to call you to ask questions or to place orders…some people would rather just email you or go directly to your consultant site to place their orders.



















