Many know now why Twitter is a good choice for marketing yourself and your business. You get a lot of exposure, spurts of high traffic and it can be extremely viral. Do it wrong and you get nothing.
Twitter is social networking. It’s more than a two way street. It’s like a traffic jam or an opened store front. Eventually people who don’t know each other will find something in common to talk about and if you talk long enough, you’ll become friends.
When you haven’t seen a friend in a long time and one day you bump into them, it’s a great surprise. You’ll have lots to catch up on and talk about. Wouldn’t it be a bit odd if you haven’t seen or spoken to a friend in a long time and out of the blue get an email from them asking for a favour? I would find it a bit strange.
The same goes with social networking sites. To be effective you have to be present and you have to be engaging. Before you build your business relationship get to know a bit more about the person each day. Things happen and people get busy or their priority change. Don’t automatically assume that because you’ve chatted and gotten to know each other a bit in the past, you can solicit your business to them. Both parties have to be willing. There’s no point in introducing your business to someone who’s not on the same page as you. Take the time to rebuild and reconnect.
Social networking is not about the numbers. It’s quality. It’s not possible to connect with all of your thousands of followers on Twitter and that’s fine because you follow people for different reasons, right? It’s not about “I’ll follow you and you follow me”. Choose and find people that you want to inspire, help, grow and that they can do the same for you.



















So true to the it’s not about “you follow me, I’ll follow you”.
I have more followers than I follow.
I only follow those that I want to and not out of “obligation”.
I’m about quantity not quality :)