August 8th, 2010 | 
Author: 
When it comes to blogging for your business, you really need to pay attention to the type of posts you are putting up for your readers to read. If you post the wrong topics on your business blog, you will drive your readers away which defeats the purpose of blogging for your business.
I read hundreds of blogs each and every week. Some of these blogs are business blogs, some are personal blogs and some are a mixture of both (which I totally disagree about mixing business & pleasure together on a blog).
There are some topics that should never be discussed on a business blog (unless you have a business blog that is totally geared towards a certain industry) and I would like to touch upon those today.
When a customer or potential customer is reading your business blog, they don’t want to read about the following topics:
Your Love Life
Your Home Life Is A Mess
Your Spouse Left You
Hate Words, Curse Words, etc.
Your Neighbors or Your Boss
etc. etc. etc.
A Business Blog is just that…a place where you can share information with others about your business, the types of products or services you offer and a place for you to give indepth service & product knowledge. It is a place to give your readers more information about your business…it is not a place to gossip about your love life, your family or your neighbors.
Case In Point: Just last week I went to check out a persons business blog…but yet…when I got onto her blog, 90% of the posts were chit chat family and personal stuff. What turned me off even more was when I saw a lot of inappropriate language (including curse words) on what she calls “Her Business Blog”. Geesh, that is one sure fire way to drive your readers away for sure and more importantly, it makes you like UNPROFESSIONAL.
So here is my advice….if you want to post chit chat family stuff, you are better off to make a second blog. Keep one blog for business and one for personal.
You want to draw potential customers to you and not drive them away.
Shelly
Posted in Blogging, Business Articles, Business Basics, Direct Sales | 
Tags: blogging, blogs, business sense, business tips, direct sales, home party consultants, network marketing, social media
You’ve made some great points! Nobody wants to hear about our problems! However, I don’t mind a LITTLE bit of personalization thrown into a post, as long as it makes sense to be there. I love your list of subjects to NOT include!