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Like many things, using anything properly will only yield successful results. There are many right and wrong ways of using Twitter.

People who use keywords to find and follow people related to their niche must not just rely on their keywords or key phrases. It’s important to visit the person’s page and read their profile, maybe click on their website and take the time to read their Twitter stream.

I often wonder how people find and follow me and I’ve come to the conclusion it’s based mostly on their keyword search. I had mentioned a job lead called “Basketball Logger” and the next day NBANewsUpdate is following me. I could care less about basketball and it’s so not related to my niche. If I’m casually chatting with friends about dogs, there’s no reason why I should get a sudden surge of dog followers, but you know I do.

I understand using keywords is helpful when it comes to finding and following new people to connect with, but make sure you take the extra steps to ensure you are following the right people for the right reasons.

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