Don’t Disguise Sales Spam As Newsletters

When it comes to writing and creating an effective newsletter that you email out to your customers & clients, you need to keep the sales ads to a minimum.

Don’t draft up a slew of product sales ads and recruiting business opportunity ads and then disguise it (name it a newsletter) and email it out to your customers. If you do, you will lose subscribers really quickly!

A newsletter should contain helpful and educational information about the products you are trying to market. You can included customer/client testimonials, a blurb about your business opportunity, etc in the newsletter but it certainly should not be full of nothing but sales ads.

Think about newsletters like this: If you signed up to get company X’s newsletter and it arrived in your inbox and you opened it up to find NOTHING but 15 sales ads inside it. Would this turn you off? It would me! I want to know why I need a product, how to use a product, features of the product and how this product can fit into my life. Give me a reason to want to purchase it besides that its on sale for a great price.

Newsletters to me are a tool to reach customers and its a valuable tool if done correctly.

So instead of disgusing your sales ads and naming them as newsletters…put some time & effort into your newsletter and educate your customers about the products you are selling.

Shelly