Direct Sales and Door to Door Marketing

Often times I am asked by Direct Sales consultants if door to door marketing works? If my opinion, it depends on the company you are marketing for.

For example: If you are marketing let’s say ‘cookware’ then door to door marketing usually doesn’t work. However, if you are marketing for a company that sells ‘cosmetics and skincare items’ (like Avon) then door to door marketing can work.

If you are planning a door to door marketing campaign, please realize that it can get expensive. Often times you will need catalogs, brochures, fliers, samples, business cards and then some door hanger bags incase the resident isn’t home so you can leave a catalog and information. All of those items can cost a lot of money if you are marketing on a grand scale.

My personal recommendation for those who are interested in trying door to door marketing is to take it slow and to start out on a small scale.

You should try just your neighbors in your neighborhood first and see what kind of reception you get. (perhaps 15-20 for your first marketing campaign). If things go well and you get some orders or a party booking, you can increase your marketing strategy.

It is better to start small and work your way up. After all, you are in Direct Sales to make money and not waste it.

Have you ever tried any door to door marketing? Did it work for you or was it a failure? Do you have any door to door marketing tips to share with our readers?

Shelly