One way you can maximize your personal sales as a Direct Sales consultant is by set selling. If you are not familiar with the concept, it basically means that you demonstrate and sell items in sets.

If your company doesn’t provide prepackaged sets, you can make your own by grouping similar products together and offering them at a discounted price.

Customers want value when it comes to purchasing in quantity, so stress to the customer the savings they receive when buying a set. In addition, it is important to demonstrate why the products work well together, instead of separately.

When I make my own product sets, I like to provide gift boxes and/or gift bags with the purchase, along with a generic greeting card. You will find that a lot of customers purchase these types of items to give as gifts, especially around the holiday time.

When I do home parties, I offer 5 different product sets to my customers. I will spend 20 to 30 minutes demonstrating and talking about the items along with the benefits of purchasing them as a group. (example: value and convenience.)

If you really want to boost the average of your home party sales, focus on demonstrating sets instead of various single products. If the average cost of a set is around $50.00 and you sell six of these at your party, then your party sales are easily at $300.00. However, if you focus on demonstrating five single items that retail for $10.00 each, you would have to sell thirty of them to equal what you would make in selling just six sets.

Should you still offer the low-cost single items at your home parties? Yes, but limit them and offer more affordably priced sets to your customers and see how the benefits of selling in sets can boost your home party sales.

~ Shelly ~

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