Over the years, I have read many articles online about how important it is to have your business listed in your signature tag.

If you are not familiar with what a signature tag is, let me explain.

A signature tag is a link and some text that is attached to all of your outgoing emails and on your forum board posts. The hope is that whoever is reading your emails and/or your forum board posts that they will see it and click through to your website.

I have been networking my home business online for the past 10 years and I am often asked, “Does signature tag advertising really work?” My answer to that is yes…however, you will not get hundreds of sales or thousands of website visitors by utilizing a signature tag.

To be honest with you…You will get some website visitors and you will occasionally get some product sales by people who see your website link and click-thru to your website.

With all of that being said, you need to keep a few things in mind when you are setting up your signature tag. Here are a few pointers:

1. You should have no more than three links in your signature tag at any given time. Anything over three is considered link spam. You will find that a lot of online forums will only allow you to have two links in your signature tag and some others will allow you to have three.

2. Double check your links for typos. I can not tell you how many times I have come across a signature tag that had broken links in it due to typos.

3. Keep your signature tags short, simple and to the point. No one enjoys reading a paragraph long signature tag.

4. When adding text to your signature tag, make it compelling. Give the reader a reason to want to click through to your website. When I say ‘compelling’, I don’t mean sales pitch spam!

5. Change the text in your signature tag often. Those who see your signature day in and day out will eventually quit paying attention to it. To keep people interested, change up your signature every couple of weeks.

Will you get thousands of website visitors and make millions of dollars by using signature tags? No, you will not…but the few sales and visitors you do get will be worth your time and effort on setting up and maintaining proper signature tags in your outgoing email and forum board posts.

~Shelly~

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