October 12th, 2009 | 
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When it comes to recruiting and adding new team members to your Direct Sales team, which do you think is more important? Do you want quality team members or a lot of team members?
You can have the biggest team in your Direct Sales company in regards to the number of members but yet…You rank number #35 in team sales. Why is that?
When it comes to recruiting team members, it’s not about signing up every Tom, Dick, Harry, Jane and Sue. You can bring in 10 new members a month, but how many of those members will work the business? How many of them will stay with the business and become successful with it?
If you want to build a strong and healthy team, you need to look at quality and not quantity. Personally, I would rather recruit 2 new team members who are serious about building a business and who are hard workers and go-getters, compared to 10 team members who are in it just as a hobby or for a little pocket change.
When you are presenting your business opportunity to others, you need to be upfront and honest with them. Direct Sales is not a cake walk, customers and party hosts don’t magically find you. To be successful in this type of business, you need to be a hard worker, passionate about the business and the products you are selling, willing to do the training and put forth a consistent effort to work and grow your business. Let your prospect know upfront that this type of business needs their full attention and their commitment to work it and to learn everything they can about it. Let your prospect know you are serious about your business and they will need to be serious about theirs.
One thing I have learned over the 22+ years that I have been in Direct Sales is that not everyone is ‘suited’ for this type of business. When interviewing a new recruit lead, I have serious and intense business conversations with them. I am upfront and honest and I don’t sugar coat, hype or mislead them just so I can add another team member to my team.
When you hype, mislead, brag and make it all seem too easy to your prospect, sure…they will often join your company. However, they quickly become frustrated, lose interest and move on to something else.
A strong and healthy Direct Sales team is built on quality team members and career business builders. It’s not about quantity, it’s about quality.
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Sophia,
I see too many Direct Sales consultants running around trying to recruit everyone they know…not everyone is suited for this type of business. I also see them foolishly believe that the bigger their team is…the more money they will make off their team. This is incorrect.
I would rather have 25 serious business builders on my team who are out there working hard to make their business successful…compared to 90 team members who just do it as a hobby or for a personal discount.
As with any Direct Sales company….your team sales as a whole is what pushes you further up the ladder…so its important to look for quality, serious and hard working team members to add to your team.
Hi
I am a typical example of quantity vs quality. One of my downline has 11 in her downline and 8 of them do literally nothing and three are top sellers.
I would prefer to have less rather than more who need constant attention and try to motivate them.
Thank you for such an awesome article
Ellen Stanton
Avon Products
President’s Club
Great article and it makes business sense.Today with so many opportunities.. quality is what will keep your business growing.