Sadly many consultants make the mistake of only focusing on selling one product at a time to each of their customers. Let’s face it, every item sold and every party booked adds up. However, you need to broaden your horizons and think BIG.
The Answer: Set Selling and Product Bundling
All customers want a “deal” and if you can offer them a nice deal on several products purchased at one time…often times they will take it!
Set selling and bundle buying occurs when you select several products that are sold separately and bundle them together with a nice discount for your customers to purchase. For it to be effective, all of the products in the bundle must match, coordinate or work together in a cohesive unit.
* If you sell mixing bowls…add in a set of your measuring cups, measuring spoons and mixing spoons to come up with a mixing set.
* If you sell cosmetics…try bundling together eye shadow, blusher, mascara and lip gloss for a “total” makeover look. The shades you select should all work together.
* If you sell jewelry…try bundling together a pair of earrings, necklace and bracelet together. Again, they should match or coordinate together for a finished-look.
Your customer needs to feel that if they “BUY” this set of products “TODAY” that it will:
1. Saves them money
2. Saves them time
3. Is Something They Need TODAY.
Some companies will offer “sets” for sale with a discount to your customers but there is more that you can do. You can bundle your own items, come up with your own sets and give your customers a deal to strengthen your own selling power.
When you focus on selling a “set” of items to each of your customers you will see your sales grow. Furthermore, your customers will feel that you are offering them “value” for their purchases from you. Give it a try and you will see that it does work!
With that said, way too many people are not paying attention to what they are doing and they are actually driving readers away.
Top 10 Ways to Drive Your Blog Readers Away
1. Advertisements: We all want to monetize our blogs and make a little money. However, by adding way too much advertising, pop-up ads, slider ads and advertisement widgets to your blog is actually spamming your readers. Definitely don’t do pop-ups, sliders or widget ads. If you are going to include advertisements they should be minimal and non-obtrusive to your readers.
2. Vulgar and Offensive Language: You think that in this day & age that people would be more courteous online…but they aren’t. Just a few days ago I stumbled onto a foodie blog where the author used the f-bomb and the a-hole word in one single blog post. I was totally disgusted and I won’t be visiting again.
3. Bashing the Competition: While we all get irritated with our competition, especially if they play dirty it is NOT professional to bash your competition on your blog. If you have something to say to them, it is better handled in private. Don’t get me wrong, there might come a time where you need to say something “publicly” about them but those times should be few & far between.
4. Self-Promoting Spam: When I visit a blog, no matter what kind of blog it is…I don’t want to read a gazillion posts where you are self-promoting yourself and your products. Try mixing up your posts with some other type of information and you will find that readers will enjoy it and will engage with you!
5. Images: You need to find the perfect balance on the size of the images you include in your posts. If they are too large, they will take too long to load and crash older computer users & mobile users. If they are too small, they won’t convey the message you are trying to send. In the same token, don’t load up 20 images in one post!
6. Adult Content: If you are publishing content that is meant for “adult eyes only” you need to have a disclaimer front & center when someone clicks onto your site. Many parents browse the web with children sitting on their laps or nearby. No one wants to stumble onto “adult content” without some kind of warning first. By not disclosing that information up front, you will lose readers who stumble on in.
7. Posting Frequency: Many bloggers don’t give this a second thought but it is something you need to think about. If you publish 20 posts a day…your readership definitely can’t keep up with the information you are presenting to them. If you publish a post twice a month, well…you are not giving readers enough information frequently enough to keep them interested. You want to aim for something more reasonable.
8. Site Design: If your site has loud colors, dark backgrounds and is a mess…that will drive people away! You want your site to be well-organized, easy-to-navigate and have colors & graphics that are easy-on-the eyes. No one wants a migraine while visiting. In addition, readers should be able to easily navigate through your information and categories with ease.
9. Pop-Up Boxes: These days I really despise sites that use “pop-up boxes” as soon as you land on their page. What do I mean? Boxes that pop-up to sign up for their e-newsletter, ones to grab their free report and all kinds of other nonsense. People use computer software to block pop-up advertisements so why would they want any other type of pop-up on their screen? Think about it!!!
10. Your Niche: Sometimes I get really irritated when I am visiting a site to read about food and recipes and I am clicking through their site I find posts on baby diapering, potty training and how to change the oil in my car. Really people? It is best to try to stay within your blog’s niche and don’t waste your visitor’s time.