When building a business online you need to come up with a powerful marketing plan that builds on the customer based relationship. Customers are busy and on-the-go now more than ever. For you to reach your established customers and draw in new ones, you will need to get technological advanced in your own direct sales business.
Here are some ideas on how you can use technology to reach your established customers and potentially…new ones in this digital age.
7 Tips on How to Reach Customers in a Technological Advanced Buying World
1. Blogging – Build a blog online and post product specials, in-depth product information, party host & booking incentives and business opportunity information.
2. Text Messaging – Use text messaging to send brief & to-the-point messages to your established customers. These can be product specials or reminders about upcoming party dates and other business related information.
3. Email – Use email to alert customers to products specials, booking incentives, business opportunity information and to just offer valuable customer service. It is a great tool when used one-on-one with a customer to find out if they need to place an order or to follow-up to make sure they are happy with their purchase.
4. E-Newsletters – To save time and money…start an email newsletter and fill it up with all of your company news and specials for the month. Build a data base of opt-in subscribers and be consistent with emailing out a new issue every month.
5. Facebook – Home party consultants are opening up Facebook groups to interact with their established customers, party hosts and team members. Facebook is great way to interact with them in “real time” and to get your marketing message out there quickly.
6. Twitter – While not essential, Twitter is a great online marketing tool when used properly. If you are trying to reach “new” customers and “new” possible team members, I feel Twitter is a better tool than Facebook for that marketing message. In addition, there are less rules & guidelines associated with Twitter as compared with Facebook. You definitely have more marketing and networking freedom there.
7. Automated Phone Calls – I am not a big fan of this method but it is being used more widely in today’s world. You do need to be careful and ONLY send out automated phone calls to people that you already know and who have given you permission to contact them in this way. You never want to “blindly” call people up due to the telemarketing spam laws here in the U.S.A. When recording your message…keep it brief and to the point.
As technology changes, we have to change the way we do business and connect with our customers. Some of these techniques will work for you and some will not, depending on the type of home party plan business you are working.
To Your Sales Success ~ Shelly
Writing and publishing a blog online is one of the hottest ways to get your business message across to others on the internet. You can use a blog to brand yourself as a business expert, to promote your products & services and to communicate with others in a way that wasn’t possible in the past.
When it comes to blogging, here are my top 8 mistakes that you need to avoid making.
1. Don’t spam up your blog with a slew of banner ads, button ads, slider ads and all of that nonsense! You can monetize your blog but you need to do it in a way that doesn’t irritate your readers and chase them away.
2. You must and I will repeat this…you MUST back-up your blog on a consistent basis! Personally, I backup my blog every time a new post is added or something new is edited on my site. Many bloggers don’t take out the time to backup their sites and every day millions of them get their sites hacked and have no fresh backup of their content.
3. Don’t run around on the internet stealing another blogger’s content and graphic images! These things are copyright protected and you need to do your own work. Just because something is published on the web doesn’t mean its free for your taking.
4. You must have a way for readers to contact you! Add a “contact me” form or publish your contact information so that readers, customers, clients and others can contact you easily. I have seen all kinds of blogs online where there is no “contact me” information available.
5. Don’t overload your blog with too many graphics and fancy widgets/plug-ins that slow down your page load time considerably. Readers will not explore your content and hang around if your site is giving them 2 and 3 minute page loads. Test out your site using different web browsing tools (Internet Explorer, FireFox and Google Chrome) to see how your site is displayed and how fast your pages load.
6. You must be consistent with your blogging efforts! This means you need to publish new content to your site at least once a week (2-3 times is even better). In addition, you can’t disappear for several weeks or months at a time and think that your readership will stick around for your return. If you plan on taking some extensive time off, pre-write some posts and schedule them to publish to your site while you are gone.
7. Educate yourself about “no-follow” and “do-follow” links! These days you can get penalized in the search engines if you have too many outgoing “do-follow” links on your site. As a blogger, you want your site to rank well within the search engines so I highly recommend that you do all “no-follow” links on your site.
8. Publish content related to your blogging niche! While it is okay to occasionally step outside your niche and publish a few posts that are unrelated, you mainly want to stay within your niche. After all, that is why people are coming to read your content!
example: If you are a foodie blogger, writing and publishing posts on kid’s car seats would be inappropriate for your site. If you are a fashion blogger, writing and publishing posts on children’s games and gardening supplies doesn’t fit well within your niche.
There are many mistakes that I see newbie bloggers making online when they jump into the blogging world. The 8 mistakes that I listed above are the top 8 that I see new bloggers making today.