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Why Businesswomen Should Embrace Their Inner Sofia Vergara
Businesses Benefit With New Values When Women Take The L.E.A.D., Research Indicates

There’s more to Sofia Vergara, the top-earning actress on television for three years running, than meets the eye, says executive and business coach Debora McLaughlin.

“She’s a wildly successful entrepreneur who embraces herself, including her own beauty, her 40s, her health as a thyroid cancer survivor, her previous status as a single mother, her multiple endorsement deals from corporations that reflect her life – and she does it all with swagger,” says McLaughlin, CEO of The Renegade Leader Coaching and Consulting Group, (www.TheRenegadeLeader.com), and author of “Running in High Heels: How to Lead with Influence, Impact & Ingenuity.”

“Vergara represents a new face in business leadership. Multiple studies have found that personality traits formerly thought of as ‘feminine’ are now seen as preferred leadership features in business.”

Research done by Pew, Zenger Folkman, and Gerzema, Young & Rubicam indicates the new business values contributed by women leaders. These days, essential traits include empathy, vulnerability, humility, inclusiveness, generosity, balance and patience – which were not thought of as desirable attributes in the old command-and-control boy’s club, McLaughlin says.

Despite the mighty contributions made by female business leaders, businesswomen continue to face barriers. McLaughlin wants more women to take the initiative with her L.E.A.D. Forward Formula.

• “L” is for leveraged leadership. You work it. You will learn how to communicate powerfully, engage in a deeper level of influence, and build a powerbase to support you. Those traits previously thought of as too effeminate for the business world are now spot on in leveraging your influence.

• “E” is for Engage. Success doesn’t happen alone. You need your people on board. You need a culture that rallies around shared goals and demonstrates its values in day-to-day behaviors. You need a team that is just as excited about your vision as you are, standing ready to make a positive impact on the bottom line. It’s up to you to move people to passion, positivity and possibility. Learn how to engage and mobilize your teams; get everyone on the same page, and increase performance, productivity and positivity.

• “A” is for Activate. Many leaders complain about their culture not realizing their responsibility in creating it. Activate will share the secrets of activating a high-performance culture built upon the foundation of trust, courage and innovation. Top leaders take responsibility for driving the company culture with collaboration, joint leadership, transparent communication and innovation. Here, focus on how to create a culture of people who are happy to be part of it.

• “D” is for Distinguish. It’s not enough to blend in; it’s more fun to stand out as a leader and as an organization. Every leader has a brand and it’s up to you to distinguish it. Distinction is alluring. People want to get to know you. Your teams are excited to accelerate past your competition. Here you need to figure out how your story, your brand and your message will result in becoming the leader others choose to follow.

“How does one become a leader? – What I describe is an outline for getting started,” McLaughlin says. “Every woman has her own heelprint for the character of her leadership, but there are helpful guidelines to follow when tracking progress.”

About Debora McLaughlin

Debora McLaughlin is the best-selling author of “The Renegade Leader: 9 Success Strategies Driven Leaders Use to Ignite People, Performance and Profits.” Her new book, “Running in High Heels: How to Lead with Influence, Impact & Ingenuity,” is a how-to leadership companion for women in business. She is CEO of The Renegade Leader Coaching and Consulting Group. As a certified executive coach, McLaughlin helps business owners, executives and managers nationwide ignite their inner renegade leader to unleash their full potential, drive their visions and yield positive results, both in business and in life.

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I’ve been blogging for the past 8 years between 7 blogs that I either own or co-own. Blogging can be a tough and competitive business depending on your niche.

When it comes to publishing a successful blog it is important that you don’t duplicate your own content. What do I mean? Well, some bloggers fall into the trap of regurgitating and re-spinning their own content & topics over and over again! for the sake of just posting “new” content.

For example: I know of a particular blogger who has published on her blog during the past year a minimum of 25 posts on why you should join a direct sales company and every single post has the same information contained within it, just written slightly different. She has added no new tips or ideas to it at all.

This is what is called Regurgitated and/or Re-Spun Content and it makes you and your business look silly.

When people follow your site they’re following because you are offering new and different information to them that they find valuable. Obviously if you’re regurgitating your old content and NOT adding anything new to it (just rewriting it differently) you are offering no new value to your readers!

It is important that if you are going to re-write some of your old content that you add some new tips and creative ideas to it. No one wants to read the same old thing, over and over again!

If you are struggling with new content ideas…cruise some social media sites, article directories, forum boards and other blogs to see what others are talking about in your same industry (niche). Never copy them and always come up with some new ideas to add to whatever subject matter you are writing about.

The most important thing to remember is…people don’t come to your blog to read the same content written by you over and over again. Get creative and come up with something new or just refrain from posting.

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